by Stephen Koneg

The almighty dollar, as it was dubbed by a US newspaper in 1836, is now on skid row, and whether you realize it or not, the power of the U.S. dollar does not hold the same global power as its glory days. Leaving today’s global markets to question the future economic viability of the U.S. dollar. With recent manufacturing incentives in Asia for leading American OEMs (original equipment manufacturers), China's trade surplus has hit a new record of USD 26.9 billion -- half of it coming from the “land of the dollar”. Tumbling to all time lows, the euro has catapulted against the dollar above $1.41 as the U.S. dollar continues to soften considerably within the global market. This record low has hit parity with Canada's currency for the first time since 1976, proving the dollar’s woes to be far from over.
In recent months financial reports shows the U.S. dollar losing significant buying power against the Euro. In the last 12 months, the dollar has declined 8.9 percent against the euro and 9.9 percent against the pound. Ironically, the currency of the Euro continues to be strengthened and Europe’s economy continues to be fuelled by export growth into many countries. Whereas, America continues to struggle with export strategies to compete in today’s global market.
Trouble for American Tourists

On a lighter note, tourism statistics in France, Germany, Spain and other countries, shows the number of Americans visiting Europe has increased in 2007, even as the value of the dollar has eroded. Travel experts say this speaks both to the resilience and rising affluence of American tourists, as well as to the perennial appeal of Europe as a destination. Travelers and tourists now fully understand the impact a few cents has on currency exchange. For instance, when visiting a European country for a week-long family vacation, currency exchange is a significant factor. Meaning, a 200 euro/night hotel room in Paris for a week now costs approximately $1,638 in U.S. dollars. With rising cost of a vacation in one of the 12 European nations that use the euro as their currency,
Five summers after the dollar began its long swoon against the euro and the pound, American travelers have gotten used to $5 cups of coffee and triple-digit dinner checks in Europe’s great capitals.

